Snapchat Vs Instagram Stories?
Here are some stats and ways to market on each platform.
Video is key - Snapchat's daily video views have increased 400% over the past year. Using video over pics will keep your audience more engaged.
Women dominate - 70% of Snapchat's users are women. Gearing your marketing based on gender will help you tremendously.
Snapchat is different than other social media platforms. They do not suggest account for you to follow. Users have to manually add you by your name, so growing your following can be difficult. Besides creating a catching name that some people could stumble upon, you will have to push people to follow you from other platforms.
Remember you have to be active and bring a lot of value with snapchat. Your stories will not be viewed unless a user actually opens your story. Posting frequently keeps your stories at the top of users feeds.
*Advertising Tip* - With snapchat you can send your friends a clickable link. Don't spam your friends with this link. Draw in interested customers by posting in your story an offer or product. You will get intrigued customers to message you. When they do, you can give them the link to buy the product or offer.
Guys vs Girls - Instagram's users are split almost 50/50 between men and women. Marketing to a more general audience will get you the most attention.
Senior Citizens are 35 - 90% of users are younger than 35 years old. Target your content to millennials.
Instagram is a lot easier to build a following. This platform actually suggests accounts based on other accounts users are following. You can grow a targeted audience through hashtags. By posting original content frequently, your page will show up to more users in the explore page.
The thing that is nice about IG stories is that as you build a following these users can see your story at the top of their feed or by clicking your profile pic.
Just like Snapchat you will want to bring value to keep people interested in seeing your stories. The difference with Instagram Stories is that you can give your followers a different perspective to your page, a more intimate behind the scenes look at your brand.
Both of these social media platforms are great for building your brand. With their now being more millennials than baby boomers, the time is now to cash in on this growing opportunity.